Build or Buy: Which is better for B2B brands?
5 questions to ask before buying a SaaS ecommerce platform or hiring someone to build your website.
Watch this on demand webinar to learn:
When building a custom ecommerce website is a good idea and when it isn’t.
What you can expect in terms of cost for custom builds vs. off-the-shelf systems.
The implications of either path when it comes to security and stability.
Join us as we share critical information that can take some guesswork out of the equation and address this all-important decision.
SaaS websites vs. custom builds
The landscape for B2B brands has changed dramatically in just the last few years. More and more B2B decision-makers and buyers expect to do business in-person and online via multiple digital channels and expect a more B2C-like buying experience.
The problem is that many B2B brands lack a website to support their entire digital transformation journey, leading them to contemplate migrating to a new platform.
But which is better, buying an off-the-shelf solution like Salesforce or Shopify Plus or building a custom website?
In this webinar, Foster Commerce CEO Stephen Callender discusses five key questions to consider when evaluating custom builds vs. off-the-shelf solutions like Shopify Plus or BigCommerce.
By the end of the hour, you’ll have a general sense of when a custom build is a good idea and when it’s not. You’ll also have questions you can answer to feel more confident about the ideal path for you and your unique business.
About the presenter
Stephen Callender is the founder of Foster Commerce, where he brings multidisciplinary experience to his passion for supporting ecommerce merchants.
Stephen spends his spare time elevating the conversation around ecommerce as a frequent presenter at the Dot All developer conference and on his podcast, Commerce Minded.
Stephen lives in Columbus, Ohio, with his wife and two kids, where he enjoys life as a husband and father — and where he continues to bring value to merchants whose businesses don’t “fit” common ecommerce platforms.